Okay, friends, let's be honest… how many times a day do you check your email? Perhaps even toggling back and forth between your personal and professional addresses? Whether you like it or not, emails have become as essential as an ID to the modern American. In fact, the average user has 1.86 email addresses. Brands are privy to this information and know the power of email communication. But with so many brands vying for our precious email push notifications, is it worth it to continue email marketing?

The answer is simple: ABSOLUTELY. Your brand’s email messaging serves as a reminder to your audience about your business’s latest news. Email also has become timeless and isn’t going away anytime soon. We’ve seen many social media platforms reach their peak and fade away all while email stays constant. There is so much value in classic, tried-and-true email marketing… so long as you can get your audience to open the email. 

Across all industries, the average open rate of a marketing email is only 16.97%. As a business owner, your goal should always be to exceed the average. MFBS Digital Marketing Studio is proud to say that on average our marketing emails soar over the all-industry average with an open rate of 50%. So what's the secret?

For starters, you need to immediately capture your audience’s attention straight from the inbox. This means a clever and compelling subject line and preview that make your readers want to learn more. You only have a moment to catch their eye before they make a decision to open your email or relocate it to the dreaded trash bin. Don’t be afraid to use humor and wit or even emojis once in a while to really stand out. 

Once they’re hooked, the next step is to keep them interested. Offer valuable content in your emails so that your audience immediately knows once they see your name in their inbox that it’s an email worth opening. Send newsletters with insightful brand updates or niche educational content. Remind them of upcoming events or even reward your subscribers with exclusive content, previews, or promotions to ensure that they keep coming back for more. 
Above all, you want to make sure that your emails stay true to your brand and convey genuine messages about your business that your audience will care about even after they close out the email.

-Alexis Banda, MFBS Account Manager