Repurposing Content

Creating content is fun, but having to create new content constantly can be a bit time-consuming. Therefore, we are here to tell you that there is no need to reinvent the wheel! Repurposing content is not only appropriate but even encouraged!

Repurposing content reinforces your brand’s message and allows you to reach a target audience that may have missed the content the first time you posted it! Also, not all of your followers are on all social media platforms, so the content you posted on Instagram could reach a whole different audience on LinkedIn.

There are many different ways to repurpose your content to appeal to your viewers. One idea is to turn a webinar into a video or a clip on your Facebook or LinkedIn. With Instagram specifically, a great format to use is Reels since they are gaining more and more engagement based on Instagram’s algorithms. Reusing images and main ideas but changing the language across platforms is not only well received but encouraged as well. 

Now that you have learned that you can repurpose content, why it is beneficial to repurpose your content, and the different ways to repurpose, let us know if you try it out and what you think! 

-Caitlyn McHenry, MFBS Summer Intern