Social Media Management
Managing your social media as a business owner shouldn't be a full-time job. Too often, it can feel overwhelming — leaving you wondering if it’s even working.
MFBS will craft and implement a strategic social media marketing plan. Our knowledge of best practices and trends helps us build your online presence by improving your SEO; which gives you a competitive advantage and establishes your business as a leader in your industry.
How it works.
Social Media Assessment
Most businesses simply don't have the time or expertise to step back and properly assess their performance from a strategic perspective. We evaluate your content and make sure that you’re using the correct social media channels in the most effective way, setting you up for success.
Content Creation
Let us take care of the content for you so that you can focus on what you do best. Based on what we learn about your business, industry, and target audience, we develop original content that represents your unique brand and engages your followers. Our content creators understand the power that words, photos, and videos each have, and know where, when, and how to use each one.
Platform Selection + Implementation
We post on the social media platforms that make the most sense for your business, not the ones we like best. We study the social media practices of similarly aligned businesses, as well as what has worked (or not worked) for you in the past. Facebook, Instagram, LinkedIn, Twitter, and TikTok each have their own benefits and drawbacks. We help determine where you will make the most impact.
Monitor + Engage
Our experts have experience managing social media accounts for product-based businesses and service providers in a wide range of industries. Our clients include realtors, attorneys, healthcare providers, boutique hotels, high-end luxury products, educational consultants, and coaches. We'll build a strong social community for your brand and monitor all selected platforms — responding to comments, messages, and posts. We connect with valuable users and profiles to promote increased visibility. We also engage when your profile is mentioned by others.
Evaluate, Tweak + Continue
Analytics don't lie. Part of managing your account means paying attention to what works. We evaluate your account's performance on each channel, capitalizing on this data to help us reach your target audience and produce content that is laser-focused on what your audience wants to see. The world of social media moves fast, and brands must evolve to stay visible. We will gather your insights, provide a report that compares this data, and tweak your social media strategy based on your proven results so that we can reach your ideal client and continue to build an online following.
“My Friend Betty Says has created a social media presence that I couldn't do on my own. Betty and her team understand my business niche and have helped grow my coaching practice by creating posts that convert into followers and engagement on Instagram, Facebook, and LinkedIn.”
— Andrea S.