The Dos and Don'ts of Content Creation
In today's digital landscape, content creation has become an increasingly competitive space, making it challenging to stand out and grow your following. If you're looking to expand your platform, whether for personal or professional reasons, then you must understand the etiquette of each platform! Here are some content creation dos and don’ts to help you build your following and navigate the world of social media with ease!
Do: Grab the audience’s attention within the first 3 seconds
Do: Tap into trends and trending audios
Do: Engage with your audience and reply to comments within the first day
Don’t: Do a reel longer than 60 seconds
Don’t: Post low-quality photos – quality over quantity
Don’t: Spam your followers
Facebook
Do: Use authentic profile pictures that represent you and your company
Do: Try to post at different times
Do: Include a link to your website at the bottom of your post
Don’t: Post irrelevant content
Don’t: Ignore analytics – monitor your Facebook analytics frequently
Don’t: Neglect your profile – make sure your profile picture, bio, and contact information are filled in
Do: Use a professional tone and language in your profile – LinkedIn is a professional networking platform
Do: Include visuals – using relevant images will improve engagement
Do: Post 1-2 times a week
Don’t: Ignore comments
Don’t: Be unprofessional
Don’t: Be shy – ask for recommendations from first-level connections
TikTok
Do: Keep it short – TikTok is a short-form video content platform
Do: Use trending sounds
Do: Partake in current trends and pay attention to viral videos
Don’t: Overuse filters/effects – users on TikTok appreciate authenticity
Don’t: Use low-quality videos/audio
Don’t: Worry about your numbers right away – TikTok is all about growing your platform long-term
Navigating the digital landscape requires a strategic approach to content creation. By understanding and applying these platform-specific guidelines, you can increase your visibility and build a strong online presence. Remember, consistency and authenticity are key to long-term success.
Want to dive deeper into content creation strategies? Check out our blog Keeping Your Social Media Fresh: Why It Matters for Your Business for more tips and insights.
— Camille Turner, MFBS Intern
