August Spotlight: How to get in front of more people on Instagram

With social media trends shifting so quickly, this is the perfect time for you to take in some expert tips for reaching more people on your social media platforms. We are happy to share the tactics we integrate at MFBS that have proven highly successful.

If you are looking to gain greater online exposure on Instagram, these useful tips are guaranteed to generate the engagement
you are looking for!

We have found that in order to grow your brand visibility and attract a wider audience on a social platform, such as Instagram, you must focus on building a social community. This virtual presence will attract followers, which will lead to brand awareness, build reputation, enhance credibility, and, eventually, increase your sales.

The tactics we are about to share will help you engage and grow your community. They will give you an active presence and online interaction with your followers. Your audience will most likely buy your product when there is an authentic interaction online. For this reason, the brand tone and message is important. You know your audience and know how to speak to them in a way that will have them continue to follow you and share your posts.

Finally, make sure to track your efforts. Your Instagram Insights can tell you which posts were saved or shared the most and even track your Stories’ impressions. Analytics are always a great way to understand your followers' interests and activity.

Instagram Live is a great tool for engaging with your audience in real time. To broaden your audience, consider inviting someone to join you: a leader from the industry, an influencer, or even someone who has a different approach to the business. Make sure to look for speakers whose values align with yours and can offer a valuable perspective to your viewers.

When you go live on Instagram, don´t worry about having a professional setup or background; live video is natural and organic. It´s all about connecting with your audience through your true self. Another advantage to Instagram Live is that your stream will reside at the front of the Stories queue for as long as you’re live, which increases visibility and priority with your followers.

Instagram Live is a great tool for engaging with your audience in real time. To broaden your audience, consider inviting someone to join you: a leader from the industry, an influencer, or even someone who has a different approach to the business. Make sure to look for speakers whose values align with yours and can offer a valuable perspective to your viewers.

When you go live on Instagram, don´t worry about having a professional setup or background; live video is natural and organic. It´s all about connecting with your audience through your true self. Another advantage to Instagram Live is that your stream will reside at the front of the Stories queue for as long as you’re live, which increases visibility and priority with your followers.

One of the toughest things is converting your Instagram or Facebook followers into email contacts who you can speak to directly. You may have hundreds or thousands of followers on social media but only a few dozen emails for people who you can actually reach.

To turn followers into contacts and, eventually, clients/customers, we recommend offering a lead magnet. Your lead magnet should be something of value to your prospects, such as a free guide or a checklist that is relevant to your audiences' needs.

Think about some of the obstacles or challenges that your clients face and how you can offer a simple guide to help them overcome or solve those problems. You can package this information in a digital download and then promote it on your Instagram account or in your Stories.

As a result, you will start building a relationship with your prospects where they learn more about you and experience the value of your business. You solve a problem for them which ignites their interest and, ultimately, leads them to becoming your client.

Although Instagram ads are a great resource for reaching out to new people, its effectiveness relies in setting a clear communication strategy and detailed demographics about who you want to reach so you can target your ads specifically.

If you have added a new product or service or have an upcoming launch, communicating this information via ads can open your client universe exponentially. You want to get in front of people on the platforms they already use. Ads make it easier for people to be exposed to your content and then directed to your website where you can gather their information and turn them into clients.

Instagram ads are an effective, efficient, and timely way to inform people about what you offer and how you can serve them. And the best thing about ads is that you gain access to analytics and insights that will tell you how people reacted to your content and how you can target them in the future.