2024 Social Media Benchmarks: Where Does Your Industry Stand?
Curious about which industries are killing it on social media? We are breaking down engagement rates for different industries in 2024, and how they've changed. Whether you're in travel, retail, or rocking the real estate business, you can see how your industry compares to others.
While engagement rates vary across platforms, some industries are constantly on top. These industries currently get the most engagement.
Travel & Hospitality: Travel brands are succeeding with engagement rates exceeding 1.39% on Instagram. Breathtaking destination clips and travel hacks are captivating audiences.
Education: Educational institutions are acing it on Instagram, with engagement rates over 1%. This rise suggests a growing comfort level with consuming educational content on social media.
Entertainment & Media: While engagement rates vary slightly across platforms, entertainment brands generally see solid results around 1.5% on Instagram.
Retail: Retail brands tend to thrive on Instagram (around 1.58%), where high-quality product shots and influencer collaborations are grabbing attention.
Food & Beverage: The food and beverage industry soars with engagement rates of 1.35% on Instagram, experiencing a slight increase compared to 2023. This shows that audiences might be craving more interactive culinary content.
Real Estate: The real estate industry is starting to show up more on social media, especially on platforms like Instagram. Showing properties, virtual tours, giving tips, and educating in a fun way can be a winning strategy.
How engagement rates have changed is just as important as knowing how to keep them up. So it’s important to check your insights and analytics to see what is resonating with your audience and what is not.
Some trends to keep an eye on include the continued rise of TikTok. Despite TikTok facing a possible ban in the U.S., its popularity with many industries is still experiencing a significant increase in engagement compared to 2023. Engagement on Facebook seems to be fluctuating across industries. While some might see a slight increase, others are experiencing a decrease. However, there is no question that data suggests that audiences respond more favorably to authentic and interactive content.
Remember, these are industry averages, and your specific engagement will depend on your unique approach and strategy. If you need help developing a social media strategy, creating content, and assistance with social media management, we are ready to partner with you.
Sophia Arellano –MFBS Intern
