For those of us that have seen social media platforms rise from their infancy to the societal tools they are today, running social media seems like second nature. And for those of us who have grown up alongside social media, running social media accounts isn’t second nature, it’s a natural-born skill. Managing your own Instagram, Facebook, TikTok, etc., comes naturally to some of us and that’s partially because when we connect and create on our own social media accounts, we do so for ourselves. On our personal accounts, we have the liberty to do whatever we see aligns with our individual personalities. However, this is not the case when we are connecting and creating on behalf of our business. Our business accounts need to connect and create in a way that aligns with the business’ values and brand as it represents the entity as a whole. 

The messaging you publish on your professional social media accounts must be custom tailored to fit your brand. Professional social media accounts are best executed when they are well thought out and consistent. These are some of the main challenges business owners face when trying to manage their professional accounts. Can they speak on behalf of their business and not just themselves? Can they consistently post across all pertinent channels? Enter the social media manager. 

Social media managers are accustomed to creating content with someone else's messaging in mind. They also prioritize consistent posting across multiple platforms. Social media managers are also keen on what is trending across each platform so that they can use the current trends to best connect with their audiences. Having an expert in your corner that knows how to navigate trends, create attractive content, optimally publish, and engage with your audience is invaluable to any growing business in 2022 and beyond. So what are you waiting for? 

-Alexis Banda, MFBS Account Manager