AI is rapidly evolving and changing the way that many businesses operate on a day-to-day basis. AI has found use in many different industries, including social media. Here are five ways that you can use AI to up your social media game.

1. Captions

This may jump out as an obvious one, but AI can be very useful in this situation. If you hit writer's block thinking of a caption for your latest post, or maybe you don't want to reuse a caption you used a month earlier, you can type into ChatGPT a description of your post and prompt it for 10 caption ideas. ChatGPT will give you 10 new options to choose from. 

2. Brand Tracking 

Have you ever wondered what people were saying specifically about your brand on social media? There is now an AI software by the name of Brandwatch that will help you find out. Brandwatch monitors thousands of websites and many social media platforms for mentions of your brand. You can even filter to see what is in the bio of the people who are talking about your brand. This tool can help you identify your demographics and audience and have a more targeted approach to social media.    

3. Graphic Design 

In 2024, there are dozens of AI platforms that will create images from a prompt. Even within the Instagram app, you can prompt Meta AI to create any image of your liking. Say you're looking to post an infographic about a special deal at your small business. You will have to take it step by step and list out the prompts very slowly. For example, here is an exchange that successfully prompted an infographic from Meta AI.

• Make a graphic for a business that sells suits 

• Now include that there is a buy one, get one free sale 

• The sale is on March 31st 

• The brand name is (insert your business name)  

In between each one of these prompts, Meta AI will generate an image. If you give it all the information at once, it will most likely tell you that it is not able to create the graphic. However, if you take it step by step, you will be able to use the software to create a highly customizable graphic.  

4. Article Scanning 

Many times we are searching for specific information to post about. Sometimes these quotes are embedded in articles that are pages long and filled with information that we don't need. Instead of wasting valuable time reading the entire article, simply copy it into ChatGPT, and give it a prompt that asks for information valuable to your topic. For example, if you are a realtor, you could prompt it to find the average change in home prices over the last six months in the article instead of reading through information that is irrelevant to your post. 

5. Meeting Notes 

This last point goes further than just AI use for social media. AI platforms such as MeetGeek or Otter.AI can listen to your recorded meetings and transcribe them. From here you can easily take the transcription and organize it into meeting notes without having to watch the entire meeting over again. This allows you to spend more time and energy on your social media, rather than other tasks.  

-Matteo Littman, MFBS Intern