Whether your social media accounts are managed by internal team members or an outside marketing agency, it is critical to treat your social media manager as you would any other valuable member of your company. After all, these are the people responsible for how your business will be presented to the world! Here are three key reasons why your business should never overlook its social media team and why.

Social media is free – you may as well use it to the fullest!

Having strong communication between your business and its social media team will allow you to use your marketing platforms to their fullest potential. Any business can set up an Instagram or Facebook account, but it is how you utilize the accounts that matter most! You should continually update your marketing team with any upcoming events, sales, or changes within your company so that they can promote this information online. Posting on social media is one of the quickest and most efficient ways to relay important updates to your clients. Plus, if your social media is consistently up to date with the latest company news, clients will use your profile as a hub for receiving updates, thereby making everyone’s experience easier!

Your brand image should be consistent with your company.

For your company to be successful, it is essential that your brand image is in line with the business itself – and social media managers are experts at doing this! It is important for clients to find consistency in the company messaging and the experience they have with the company. If the two do not align, it may cause clients to hold false expectations about your business, and you will risk customer dissatisfaction. For the best chance of gaining loyal clients, you must communicate closely with your marketing team to ensure you are on the same page. Prioritize creating a strong and recognizable brand identity so that customers know exactly what to expect from your services/products based on your social media and other forms of marketing!

Customer communication has never been easier!

Social media provides a simple way for clients to ask questions or leave feedback either through direct messaging or in the comments section of your posts. When your marketing team is properly informed about your products/services, they will be better equipped to provide valuable responses to customer inquiries and comments. Additionally, by informing your marketing team about company news to post on social media, followers can easily share this information with their friends and family, resulting in increased engagement and brand exposure.

-Nora Quinn, MFBS Intern