Running your own social media accounts can make it feel like you are running two separate businesses. Having a social media team is a great way to alleviate the stress of creating content and posting consistently to allow you to dedicate your time to your company. Here are three things we do as a social media team to ensure that we maximize our efforts to help our clients stay top of mind while they focus on their businesses. 

1. Show up to collect content 

The best social media teams handle everything from collecting content to creating authentic and engaging posts. Hiring a team of experts allows you to turn over the day-to-day management of your social media accounts so you can put all your efforts into your business. We show up at your office or store to capture pictures and videos of you or your products and turn them into captivating posts or engaging Reels. We are also always ready to join you at events you may have. Whether you are presenting at a conference or hosting an open house, we will be there with you to capture it all! 

2. Prepare quarterly reports

While not all social media agencies provide this service, we find preparing quarterly reports for our clients is incredibly valuable to ensure what we are doing is working. We analyze the data from each platform to learn more about your account’s performance. By looking at engagement rates, reach, and interactions, we can tweak our strategy to provide the best content for you. 

3. Engage, Engage, Engage! 

Engagement on social media is crucial for making sure your account reaches a wider audience. At MFBS, we don’t post and run (and we don’t even schedule)! We take the time to engage your account with other businesses and people with similar values, ideas, and locations by liking and commenting on other posts. Even a simple comment on another post can introduce your business to many potential clients. 

-Sydney Sinins, MFBS Intern