Have you heard? The blog is making a comeback — and we’re here for it!

Let's be clear: the blog never died. But it has been hiding in the shadows of Instagram, Facebook, TikTok, and other social media platforms these past few years. We’re ready to shine some light on blogs and how they can help your business grow.

Internet users turn to blogs for valuable, in-depth content from resources they trust. We’re seeing more and more businesses use blogs to boost SEO, grow their audience, and fuel their social media strategy. On average, companies that blog receive 55% more visitors to their websites. So what are you waiting for? 

Blogs are a highly effective way to share your knowledge, success stories, and industry insights to attract quality leads to your website. Social Media Today found that corporations that blog have 67% more lead growth than those that don’t, and small businesses have 126% more lead growth.

Creating long-form content that lives on your website will help the internet identify you as a resource for those seeking information about your industry. And, having a blog increases your chances of ranking higher in internet searches by a massive 434%. Read that again. That’s huge! 

Having social media is a must these days, but you should never put all of your eggs in the social media basket. We all know an active social media account can deliver incredible results for business owners, but the numbers don’t lie: a blog can absolutely boost your social media engagement. Supporting posts with unique and comprehensive blog content will help you extend your online audience and grow your business. Take a look at what we have created here at MFBS!

We have an incredible team who will work with you to create exciting and educational content that will resonate with your audience. Let us help you diversify your marketing strategy with the addition of a blog!

-Scarlett Cannata, MFBS Copywriter + Account Manager