Health, Life

Purple Purse: Domestic Violence Awareness

September 23, 2014

This is a compensated campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect. However all opinions expressed are my own.

A year ago, I wrote about this exact same campaign, and here we are today starting domestic violence awareness month during the height of a national discussion. Unfortunately, the issue of domestic abuse is at center stage because of a high-profile athlete and a video that shows him hitting his wife, gone viral. But the truth is that this one case we are following right now, has to remind us and bring awareness to the fact that domestic violence abuse happens to 1 in 4 women in her lifetime.

The discussion has even escalated further because many people wonder why women stay in abusive relationships. This specific topic has been all over the news and on social media too. The Allstate Foundation and its Purple Purse campaign has been raising awareness for many years on this very important topic. The program ignites fundraising for over 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment to many women in order to build a safer life for themselves and their families

Why the #PurplePurse?

-Financial abuse happens in 98% of all domestic violence cases, a powerful way to control a victim.
-The number one reason domestic violence victims stay in an abusive relationship is because they don’t have the financial resources to break free.
-A purse represents a woman’s main financial domain and purple is the national color of domestic violence awareness.

If you would like to help the Allstate Foundation, please visit the Purple Purse site to learn more about the cause. If you would like to donate and support all the organizations that help domestic violence survivors, please click HERE.

You can also follow Latina Bloggers Connect who will unite for a Twitter party tonight, Tuesday, September 23rd for the Domestic Violence Awareness #PurplePurse Twitter Party at 5pm PST/8pm EST. One grand prize winner will receive a Coach Bleecker Mini Duffle Bag retailed at $198. Four winners will receive a $25 gift card with a #PurplePurse charm. If you RSVP HERE with your Twitter handle, you will be entered in an additional giveaway where we will be giving away another two $25 gift cards.

Just like the Allstate Foundation, let’s keep the conversation going and help women get the help they need.


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