By day, she’s telling us about top lines and bottom lines. By evening, she’s helping other South Asian female professionals to mind theirs. I am excited to be chatting with the co-founder of LadyDrinks. Joya Dass is being featured as one of MFBS’ inspiring women. In this interview she tells us how she went from business news anchor to helming a women’s movement. And why drinking Riojas is in her near distant future…
Betty: Joya, you wear several hats. Can you tell MFBS readers about how you went from interviewing CEOs of Fortune 500 companies to founding a women’s movement?
Joya: Hi Betty. Thank you for having me. Yea, this is a common question. I’ve been a business news anchor in New York for the last 15 years. I’ve logged time with Bloomberg, CNN, and ABC. These days, you can see me reporting from the floor of the New York Stock Exchange for NY1. Business news works with my no bullshit personality I think. The markets are either up or down. Oil is either higher or lower. I also enjoy the math and science that goes into explaining why business news is important. About five years ago, I had been on a tough morning news schedule, where I was up every morning by 2:30, into work by 3:30 and on the air by five. I logged those hours for 4 years, and decided that this brand of journalism just wasn’t feeding me anymore. I went freelance and launched my production company. But I remained on the air part time. In order to mind the massive projects I was on, I took a partner. She had great success founding LadyDrinks in Toronto, in response to the Recession. We began the New York iteration July 2012.
Betty: How does LadyDrinks work?
Joya: As we turn three years old next July, the business model remains the same. We host an event on the first Thursday of each month. Each month’s event is different. For example, one month, we had five LinkedIn experts come in and attendees signed up for 20 minute slots with each to revise their profiles. The sixth station was a hair, makeup, and photography station to generate a new LinkedIn Profile picture. Our October event was a panel discussion on “How to Get Clients?” We had a doctor, lawyer, a real estate developer and someone from the beauty industry on it. And so on.
Betty: Where do you host your events?
Joya: All over New York City. Generally at a boutique or store owned by a female business owner. We like to be able to support them too. Catering of food and drinks will also work to support other small business owners. The pendulum has also swung the opposite direction where we’ve also hosted at Henri Bendel and DeBeers on Fifth Avenue.
Betty: In 2015, LadyDrinks turns 3. What new events or programs are you introducing?
Joya: We will continue with our monthly events, including a panel on “How to Network Better” and a “Pitch the Media” event in March. We are introducing a film and theater series to galvanize women on, say a Saturday night, to enjoy another way to meet. I am thrilled to announce that this April I will be leading my second five-day women’s retreat.
The retreat will start on April 14th and end on April 19th and be held in Basque Country, Spain. The idea being that I eject you WAY out of your comfort zone to some place beautiful. And we take dedicated time to investigate how fear is keeping us from being more confident and fearless in our lives. And have conversations about our hurdles as professional women. Conversations we’re not having with our spouses, parents, or friends…because there is no time. Last year’s retreat in Florence was life changing for the five women who attended. Zankhna Parekh made the biggest breakthrough in launching her bespoke and custom tailored business. There will be guided meditation sessions to kick off each morning, and lots of time to share meals and evening Riojas while bonding with like-minded professional women.
The retreat will take place at a chateau called Irarte Jauregia, nestled deep in the north of Spain, just outside of San Sebastian. The facility has a gourmet chef, spas, and a forest for hiking. I am anticipating seven to ten women on this year’s retreat. I am so excited about this retreat that I wish it could start even sooner than April!
Betty: Ooh, I might come! How do ladies sign up?
Joya: Deposits are due by January 20th. You can sign up at www.lady-drinks.com.
Betty. I’ve seen you in action. You make it seem so seamless and effortless when you’re on camera. Do you have any pre camera rituals?
Joya: I have the uncanny ability to block out everything around when talking to camera. This probably comes from years of reporting on the testosterone-filled floor of the stock exchange —-smack in the middle of the daily melee. I have to drone out all the ambient screaming and yelling around me in order to do my job.
I do yoga at least once a week. I can tell the days that I haven’t gone. My focus is different when I turn to face the camera.
Betty: Do you consider yourself a role model?
When we started LadyDrinks in July 2012 and much to my surprise, some 300 South Asian women were showing up to my events. I realized that I had something here. So I began curate the programming and introduce panels, workshops, lectures, events, and speakers, whom I had access to because of my journalism career. My nose is always down on the grindstone, trying to find new and exciting ways to engage women in the membership. I should look up more often I guess.
Betty: What else should we know about Miss Joya?
Joya: I love big bold red wines. I love peaty mossy Scotches. And I would be bereft without a life of travel. Nothing makes me happier than experience new lands and new cultures. I go to at least two international destinations a year.
Thank you, Joya!
Top Image: Jinsey Dauk